Have most companies lost focus on customer retention or is it that they do not consider it an important cornerstone in their growth strategy? How many times each day do we find ourselves fighting for just the desired paid for outcome? How many companies do you deal with on an ongoing basis that provide not necessarily incredible service, but merely a "pain-free" transaction?
It seems to me that this regard for the customer is growing weaker and weaker each year. Sure there are some companies that get it; but most do not. I think that most would like to say they do but they are not driving this as the main staple of their company's culture.
Even if the company is not the driver; what is it about the workforce today that breeds this malaise and discontent with putting in a mental effort to be better than the next person? Are people today more comfortable with being perceived as mediocre? Are they like this in their personal relationships as well?
I believe there is a tremendous opportunity to pull each other up and separate ourselves from the masses just by pretending we are the one asking for help and doing what we would want someone else to do for us; or better yet what someone else would do that would make us take notice and say "wow"!
What are you doing to provide great customer service in your life?
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